Sizmek Review

About Sizmek

Sizmek is a good DSP to use because of their artificial intelligence technology. They have a brand safety feature that ensures your ads are seen by actual people, and aren’t run next to offensive content. Sizmek also has easy to use reporting that allows you to track how your ads are performing.

They deliver your data fairly quickly, and with the insights you need — engagement, conversions, brand safety, brand affinity, view-ability, and cost per acquisition. You can personalize your dashboard, reports, data feeds, and their on-demand tools easily so you can hone in on performance to drive faster and better results. We also love the reach frequency tool Sizmek has, which helps you get valuable insight into how well you’ve diversified your partners and targeting.

Sizmek is a great tool for direct response marketers, however they do not track in real-time, which is a must have for some advertisers.

Company Details

DSP Features

Top Choice

How Do We Determine Our “Top Choice” DSP?

We rate each DSP on a number of factors with a given score between 1-10. Then we average out those scores to give you the overall score listed above. Some of the top criteria that we look at are the user interface and ease of use, available traffic, reporting features, targeting options, the company user database, and price.

We are confident that you will love any of the DSPs that we have listed, however we still recommend that you contact a few different companies yourself and demo their systems to make sure you choose the right fit for you.

Best Fit

When looking through our list of demand side platforms (DSPs), keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers, while others cater only to premium websites, and may even be powered by Google and Facebook. But remember, just because it has the name “Google” on it, doesn’t mean it is the best fit for your business needs.

Again, if you are having trouble deciding which demand side platform (DSP) would fit your business best, we suggest you contact a few different ones to demo their system – and be sure to ask a lot of questions.