Google Ad Manager

About Google Ad Manager

Google Ad Manager is a very popular demand side platform that allows agencies and advertisers alike to develop marketing campaigns. With a complete, real-time view of your audience, you can engage the people you care about most to maximize the impact of your advertising dollars. Google’s integrated solution gives you a common buying platform so you can reach your audience globally and maximize impact across screens, channels and formats.

The system also allows you to manage marketing campaigns, to the point where it does bring you all the necessary features and benefits in a single and comprehensive package. Their digital advertising solutions are distinct, to the point, and extremely customizable. You do get all the latest advertising technologies in a very powerful package.

They have a strict guideline for advertising, but even so they are still our number one pick for DSPs.

Company Details

DSP Features

Top Choice

How Do We Determine Our “Top Choice” DSP?

We rate each DSP on a number of factors with a given score between 1-10. Then we average out those scores to give you the overall score listed above. Some of the top criteria that we look at are the user interface and ease of use, available traffic, reporting features, targeting options, the company user database, and price.

We are confident that you will love any of the DSPs that we have listed, however we still recommend that you contact a few different companies yourself and demo their systems to make sure you choose the right fit for you.

Best Fit

When looking through our list of demand side platforms (DSPs), keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers, while others cater only to premium websites, and may even be powered by Google and Facebook. But remember, just because it has the name “Google” on it, doesn’t mean it is the best fit for your business needs.

Again, if you are having trouble deciding which demand side platform (DSP) would fit your business best, we suggest you contact a few different ones to demo their system – and be sure to ask a lot of questions.