BrightRoll Review
| Ease Of Use | 9.2 |
|---|---|
| Customer Service | 9.5 |
| Features | 9.6 |
| Pricing | 9.3 |
| Overall | 9.4 |
Driving Programmatic Success
Reach the right audience and boost ROI with BrightRoll’s data-driven approach
Description
About BrightRoll
BrightRoll is a demand side platform created by Yahoo. What makes it great is the fact that it gets data from the search engine with a unique way of improving the ad positioning in no time. They cover native, display and also video advertising with a rather competitive and pretty powerful package.
The system uses a lot of data on a daily basis, hence the data-driven approach. But it does work very well for it. And there’s an Audience Builder that helps you create ads for certain audiences. Their reporting dashboard is pretty good too – results are in real-time, and they automatically optimize campaigns for you.
Overall BrightRoll is a good choice for a DSP, and getting in contact with them is a lot easier than some of the other DSPs.
Company Details
Website: brightroll.com
Address: Not listed
Phone #: Not listed
DSP Features
- 3rd-Party Integration
- Ad Serving Capabilities
- Audience Segmentation
- Brand Safety
- Bulk Editing
- Campaign Optimization
- Custom Reports
- Data Export Tools
- Enterprise Scalability
- Fraud Protection
- Mobile Support
- Rich Media Capabilities
- Targeting
- Video Support
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Top Choice
How Do We Determine Our “Top Choice” DSP?
We rate each DSP on a number of factors with a given score between 1-10. Then we average out those scores to give you the overall score listed above. Some of the top criteria that we look at are the user interface and ease of use, available traffic, reporting features, targeting options, the company user database, and price.
We are confident that you will love any of the DSPs that we have listed, however we still recommend that you contact a few different companies yourself and demo their systems to make sure you choose the right fit for you.
back to menu ↑Best Fit
When looking through our list of demand side platforms (DSPs), keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers, while others cater only to premium websites, and may even be powered by Google and Facebook. But remember, just because it has the name “Google” on it, doesn’t mean it is the best fit for your business needs.
Again, if you are having trouble deciding which demand side platform (DSP) would fit your business best, we suggest you contact a few different ones to demo their system – and be sure to ask a lot of questions.
Additional information
Specification: BrightRoll Review
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