AppNexus Review

About AppNexus

AppNexus is one of the Demand Side Platforms focused on bringing you a way to deliver ads to your audience in no time. The primary focus is yield maximization, and the way everything is done is quite impressive and distinct in its own right. The agencies can easily use this to offer custom, intelligent campaigns that harness the power of machine learning.

With AppNexus, the buyer has full control over the bidding process. This lets them appropriate custom buying models that assist in identifying the right users at the most opportune time. It also affords users the ability to make intelligent buying decisions. The solution does this by leveraging an open data return path that is open to buyers. Intelligence provided by the platform is even close to real-time, to apprise targeting and optimization strategies.

Overall a great option for a DSP, especially for media buyers.

Company Details

DSP Features

Top Choice

How Do We Determine Our “Top Choice” DSP?

We rate each DSP on a number of factors with a given score between 1-10. Then we average out those scores to give you the overall score listed above. Some of the top criteria that we look at are the user interface and ease of use, available traffic, reporting features, targeting options, the company user database, and price.

We are confident that you will love any of the DSPs that we have listed, however we still recommend that you contact a few different companies yourself and demo their systems to make sure you choose the right fit for you.

Best Fit

When looking through our list of demand side platforms (DSPs), keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers, while others cater only to premium websites, and may even be powered by Google and Facebook. But remember, just because it has the name “Google” on it, doesn’t mean it is the best fit for your business needs.

Again, if you are having trouble deciding which demand side platform (DSP) would fit your business best, we suggest you contact a few different ones to demo their system – and be sure to ask a lot of questions.