We rate each ad server on a number of factors with a given score between 1-10. Then we average out those scores to give you the overall score listed above. Some of the top criteria that we look at are the user interface and ease of use, reliability, reporting, targeting, features, pricing, company reputation, and support.
We are confident that you will love any of the ad servers that we have listed, however we still recommend that you contact a few different ad servers yourself and demo their systems to make sure you choose the right fit for you.
When looking through our list of ad servers, keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers, while others cater only to premium websites, and may even be powered by Google and Facebook. But remember, just because it has the name “Google” on it, doesn’t mean it is the best fit for your business needs.
Again, if you are having trouble deciding which ad server company would fit your business best, we suggest you contact a few different ad servers to demo their system – and be sure to ask a lot of questions.
For those of you that aren’t currently using an ad server, or don’t really know what it is; an ad server is a platform or tool used to create, manage, store, and display ads of any size. Many companies use ad servers as an easier and more efficient way to manage all of their ads across multiple platforms, in one place. Whether you are buying web traffic, or selling ad space on you own site(s), you can benefit from an ad server.
There are plenty of reasons why using an ad server will help improve your overall performance. Ad servers today are a great tool that allow their users to manage everything without having an extensive technical background. Check out our top ad server options below; contact them and see how they can help your online business be more efficient and effective.